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If you’re going to take on an epic challenge like Velo Birmingham, it’s important you look the part!

We’ve teamed up with premium cycling label PRIMAL to create a range of exclusive Vélo Birmingham merchandise that will make you the envy of the peloton.

Our extensive range of merchandise is from PRIMAL’s premium ‘Evo’ range which is constructed with ergonomic panelling, cutting-edge fabrics and refined production methods. In short, it’s going to look great, fit amazingly well and stand the test of time!

All of our merchandise is available in both men’s and women’s sizing. You will be able to purchase Vélo Birmingham merchandise at the Arena Birmingham on the event weekend.