Starting on Broad Street in the heart of Birmingham, the 100 mile fully closed road route took our riders on a breathtaking journey from city to country, passing through Staffordshire and Worcestershire via Sandwell and Dudley. With 1,754m of climbing, it was a challenging route with some notable climbs, but the beauty of the towns, villages and surrounding countryside was a suitable distraction from the lactic acid building in their legs!
Upon crossing the finish line on Broad Street, riders rolled down to the impressive Arena Birmingham (NIA) where they received a hard earned medal before proceeding to celebrate their fantastic achievement with fellow riders, friends and family and a free Purity beer!
To help bring the route to life, we have created an Interactive Route Map which you can use to explore the route in more detail.
This route was years in the planning and only achieved through the important partnerships with five local authorities, emergency services and transport operators. We are extremely proud to have secured a spectacular 100 mile route that showcased the very best of the West Midlands.
PC users, either right-click the Download GPX file and select Download; or click the Download GPX/ZIP file
Upon crossing the start line on Broad Street, you will exit the city centre of Birmingham via Hagley Road, enabling you to get in a group right from the off and find a comfortable pace and settle into the ride. The miles will fly by as you make your way through Halesowen, past Stourbridge and then into Staffordshire, where you’ll approach the first Rider Pit Stop at The Fox Inn. This will provide you with an opportunity to have a breather, re-hydrate and refuel before continuing through Staffordshire via Swindon and Wombourne.
With over a quarter of the ride complete, it’s time to brace yourself for some beautiful Staffordshire countryside as you head towards Kinver via Bobbington and Enville. Leaving Staffordshire, you’ll ride into the spectacular county of Worcestershire, with Blakeshall and Wolverley being the first villages you’ll encounter. The second Rider Pit Stop is just after Wolverley at the Mercure Hotel, offering you a second opportunity to take a break, fuel up and push on towards Bewdley.
Upon leaving Bewdley, you will briefly hug the River Severn before getting your first real taste of the sprawling countryside that characterises so much of the route. After the third Rider Pit Stop located at Ormerod Rutter Chartered Accountants in Droitwich Spa, the route is relatively flat, allowing you to tick off the miles without any notable climbs. Make sure you save some energy however, as at mile 84 you’ll encounter St Kenelm’s pass, the toughest climb on the route. At 1.5 miles with an average of 5.2% (max of 10% in some places), this climb certainly packs a punch so make sure you pace yourself accordingly.
A feed station at The Vine Inn in Clent immediately precedes St Kenelm’s Pass, enabling you to fuel up ready for the final push through Romsley towards the finish line located on Broad Street. After you’ve crossed the finish line, you will be directed into the iconic Arena Birmingham (NIA) where you’ll collect your hard earned medal before celebrate your amazing achievement with fellow riders, friends and family! There will be plenty of food, drink and entertainment on offer, so make sure you stick around and soak up the post-event party atmosphere!