Starting on Broad Street in the heart of Birmingham, the 100 mile fully closed road route will take you on a breathtaking journey from city to country, passing through Staffordshire and Worcestershire via Sandwell and Dudley. With 1,754m of climbing, it’s a challenging route with some notable climbs, but the beauty of the towns, villages and surrounding countryside you’ll be riding through will distract you from the lactic acid building in your legs!
Upon crossing the finish line on Broad Street, you will be directed to the impressive Barclaycard Arena (NIA) where you will receive your hard earned medal before proceeding to celebrate your fantastic achievement with fellow riders, friends and family.
To help bring the route to life, we have created an Interactive Route Map which you can use to explore the route in more detail. Our elevation graph will help you pinpoint where the climbs are located so you can start to get an idea for how you need to pace yourself on the big day.
This route has been years in the planning in partnership with five local authorities, emergency services and transport operators and we are extremely proud to be unveiling what we believe is a spectacular 100 mile route that showcases the very best of the West Midlands.
Upon crossing the start line on Broad Street, you will exit the city centre of Birmingham via Hagley Road, enabling you to get in a group right from the off and find a comfortable pace and settle into the ride. The miles will fly by as you make your way through Halesowen, past Stourbridge and then into Staffordshire, where you’ll approach the first Rider Pit Stop. This will provide you with an opportunity to have a breather, re-hydrate and stock up on some energy products before continuing through Staffordshire via Swindon and Wombourne.
With over a quarter of the ride complete, it’s time to brace yourself for some beautiful Staffordshire countryside as you head towards Kinver via Bobbington and Enville. Leaving Staffordshire, you’ll ride into the spectacular county of Worcestershire, with Blakeshall and Wolverley being the first villages you’ll encounter. The second Rider Pit Stop is just after Wolverley at the Mercure Hotel, offering you a second opportunity to take a break, fuel up and push on towards Bewdley.
Upon leaving Bewdley, you will briefly hug the River Severn before getting your first real taste of the sprawling countryside that characterises so much of the route. After the third Rider Pit Stop located at Ormerod Rutter Chartered Accountants in Droitwich Spa, the route is relatively flat, allowing you to tick off the miles without any notable climbs. Make sure you save some energy however, as at mile 84 you’ll encounter St Kenelm’s pass, the toughest climb on the route. At 1.5 miles with an average of 5.2% (max of 10% in some places), this climb certainly packs a punch so make sure you pace yourself accordingly.
A feed station at The Vine Inn in Clent immediately precedes St Kenelm’s Pass, enabling you to fuel up ready for the final push through Romsley towards the finish line located on Broad Street. After you’ve crossed the finish line, you will be directed into the iconic Barclaycard Arena where you’ll collect your hard earned medal before celebrate your amazing achievement with fellow riders, friends and family! There will be plenty of food, drink and entertainment on offer, so make sure you stick around and soak up the post-event party atmosphere!